Faber Castell AR App - Never Ending Forest

• Company: VZLAb

Project attributes

Very few projects gives us the chance to blend apparently opposing concepts in an elegant way as Faber Castell’s Never Ending Forest does.
It flows naturally from craft to digital, from physical to virtual, from education to entertainment. It has a simple and beautiful design.
Using color recognition, this app enable mobile devices to transform color pencils themselves into animated animals that can be collected and shared.
After bringing the animals into the collection, kids can customize each by pencil colouring them as many times as they want, and bring their creation to life in the form of animated ARs they could interact with - taking pictures using de mobile device camera, saving them to their galleries and sharing with friends.
This app was launched in February 2017 and was huge success, with more then 600.000 downloads in a bit more then 3 months.

https://itunes.apple.com/br/app/floresta-sem-fim/id1189326411?mt=8

Portuguese Version
https://vimeo.com/217501542