Ivelise Fortim is a partner at Homo Ludens and is a professor of Psychology and Technology in Digital Games at PUC-SP, where she coordinates the Janus - Laboratory of Psychology and Information and Communication Technologies. Co-coordinates extension courses at the FIA Business School in the area of creative economics. He holds a Ph.D. in Clinical Psychology (PUC-SP), a Master's Degree in Social Sciences (PUC-SP), and a Psychology (PUC-SP) specialist in Sedes Sapientiae. She is the curator of BIG Careers (BIG Festival) and Abragames Diversity Counselor. She is part of the team of experts of the TIC research of the Internet Management Committee of Brazil (CGI.br). Author of books on pop culture, human resources, digital games and psychology.