Luiza Guerreiro is CEO of Plot Kids and Explot and has experience in the games, apps, movies and television market. Her most current project is Truth and Tales, an app with interactive stories for kids that uses AR technology. It has the Mom’s Choice Awards gold medal and the Creative Awards as Best Children's Game. The app also reached the 2nd place in the list of apps "Family - launches" on Google Play and was featured on lists of Apple Store in the United States, New Zealand and Australia. She was responsible for the development of the Monica Toy TV apps, chosen by Google as one of the “Best Apps for the Family of 2016”; Dino Mundi; Snow & Stella, which won the 2014 Etoile du Jouet Award, Toy of the Year by the French Toy Manufacturers Confederation; and Domlexia, which helps in the literacy of children with dyslexia, and won the Innovative Project award from Rede Cidade Florianópolis in 2018 and Innovation in Education Award at the International Congress Dyslexia in Lisbon.